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Digital Advertising Knowledge

Digital Advertising Knowledge

Get reminders on old things, and learn new things about Digital Advertising!

Jessica CHEN avatar Nicolas Vibet avatar
6 articles in this collection
Written by Jessica CHEN and Nicolas Vibet
Formats

What is Reach and Frequency buying?

Design, book and predict your results in a simple a clear way with Reach and Frequency campaigns!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

What are playable Ads, and how can I make use of them?

The latest creative format is available on MakeMeReach! Here's how to make the most of it.
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago
Audiences

What are Dynamic Audiences?

Make the most of your Catalogs, and use Dynamic Audiences to retarget your users!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago
Inner workings

How are Video Views reported on and billed?

Facebook has been changing how they bill and report on video ad views, let's dig deeper!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

What is bidding, in the sense of online advertising?

An intro to bidding in online advertising and a good start if you're lost with all these terms!
Jessica CHEN avatar
Written by Jessica CHEN
Updated over a week ago

What are the different bidding options?

Facebook has changed the way bidding works, let's learn how it works now!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago
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