Campaign Creation

Get the basics, the advanced and the smart advice on creating your Social Campaigns!

Fabio Cortes avatar Nicolas Vibet avatar Férial avatar
52 articles in this collection
Written by Fabio Cortes, Nicolas Vibet, and Férial
Facebook Campaigns

What is Dynamic Language Optimization (DLO) and how to use it on MMR

Create easily multi-language campaigns for Facebook!
Fabio Cortes avatar
Written by Fabio Cortes
Updated over a week ago

Creating a Facebook Campaign - Choosing your Objective

Understand what each campaign objective is made for, and which one you should choose for your needs
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

Creating a Facebook Campaign - Choosing your audience(s)

Designing the audience to which your ad will be showed to is one of the most important things to do. We'll explain what to do here!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

Defining the location status of your audience for FB campaigns

Everyone in, Living in, Recently in, Traveling in
Fabio Cortes avatar
Written by Fabio Cortes
Updated over a week ago

Creating a Facebook Campaign - Adding Creatives, preparing your ad

Understand how to add a creative to your ad and choosing your ad format
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

Creating a Facebook Campaign - Bidding, Budget and other final settings

Putting the final touches on your campaign and making sure you budget it correctly!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

Value Optimisation with Minimum ROAS Bidding

Bid based on the profitability of your campaigns!
Fabio Cortes avatar
Written by Fabio Cortes
Updated over a week ago

Special Ad categories

How to adapt to the new Facebook Advertising policies?
Fabio Cortes avatar
Written by Fabio Cortes
Updated over a week ago

Creating Collaborative Ads campaigns in MMR

Fabio Cortes avatar
Written by Fabio Cortes
Updated over a week ago
Advanced Features

The Action Bar at the summary step

Changes and last configurations in bulk before launching your campaigns!
Fabio Cortes avatar
Written by Fabio Cortes
Updated over a week ago

What's the Franchise feature?

Ever wanted to advertise to people based on the location of your different stores? And do so all at once? We've got what you need!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

How can I search for specific posts in the Campaign Creation Flow?

Browsing through the timeline of your page or your profile can be a bit daunting, so here's a quick workaround!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

What is mobile duplication?

If you need to create a campaign for specific mobile OS, we've got a tool that should help you!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

What is Trip Consideration?

For travel focused advertisers, Trip Consideration is a must have!
Férial avatar
Written by Férial
Updated over a week ago

What is the Campaign Budget Optimization? (CBO)

To help you allocate Budget according to performance, Facebook has created the CBO!
Férial avatar
Written by Férial
Updated over a week ago

What is ThruPlay optimization?

This new optimization goal is aimed at getting video view closer to a complete viewing!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

What is Dynamic Creative Optimization?

Facebook's way of helping you use the right components for your ads to work best!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

How can I use the Advanced Tracking tab in the Campaign creation Flow?

Define which offline events you want to track in your campaigns!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

What are Campaign Axes?

Assigning the correct ad to its ad set is painful if you're managing a big campaign: here's our solution!
Férial avatar
Written by Férial
Updated over a week ago

Advanced Axes: let's get to know them!

There's plenty more to know about axes!
Férial avatar
Written by Férial
Updated over a week ago

How can I use Branded Content?

Promoting posts in combination with another Page is a very powerful tool!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

What are Auto-promote campaigns?

If you're posting several posts a day on your Page, and aiming at promoting some of them, here's our solution!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

What are Dynamic Overlays?

Customize your catalog to make sure your customers see what they need to know!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago

How does the label system work in the Campaign Flow?

Labels are the best solution to find the things you are looking for!
Nicolas Vibet avatar
Written by Nicolas Vibet
Updated over a week ago