The Pivot Table widget helps you track the evolution of your main KPIs so that you can understand the impact that past changes had on your performance and apply the most appropriate actions to your campaigns. 📈
To create a table widget follow the regular process of widget creation, select the Pivot table widget, two main KPIs to track, and click on save, as shown below.
You can also define a goal for the first KPI selected so that you can see the results with color-coded data (green when you are achieving your objective or orange when you are not ).
You can group the results by campaigns, networks, and others, as with any other widget, but we recommend to have at least one Pivot table widget grouping the campaigns that you need to currently watch out for.