When you are creating a Facebook campaign  in our platform and you are selecting the location of your audience you'll have the possibility of selecting among different options to determine the status of your audience.

If you are not sure which one is the good for you, the following explanation might help you to take the decision.🍷🥃

Everyone in:
Includes people whose home or most recent location is within the selected location. Use this when your goal is to reach many people within a specific area during a certain timeframe. For example, advertising a major concert or sporting event to people in a 20-mile radius of Dublin.

Living in:
Includes people whose home is within the selected area. Use this when your goal is to reach people who reside in a particular location. For example, advertising a local store promotion to people who live near the storefront.

Recently in: Includes people who list their most recent location as your selected area. (This may include international travel.) Use this when your goal is to reach people in a specific area during a certain timeframe. For example, advertising a holiday event for tourists, or promoting a one-day sale at a local retail store.

Traveling in: Includes people in your selected area who are in their home country, but more than 125mi/200km from their home location (determined by device and connection information). Use this when your goal is to reach people who do not live in the selected area. For example, advertising a rental car service to people traveling to Sydney (but live in Melbourne).

With this info you should be ready to reach the right audience for your campaign!🎯

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