Now, to build on these efforts, Facebook is going to be more restrictive in the way that they use data for advertising on their platform, particularly as it relates to information from third-party data providers. Specifically, over the next six months, Facebook will remove the ability to use Partner Categories, a targeting solution that enables third-party data providers to offer their targeting directly on the platform.
While leveraging third-party data is a common industry practice and Facebook has put good protections in place, this step will help improve people's privacy on the platform.
We understand this may impact your advertising efforts, and we will work with you through this transition. In an attempt to minimize disruption, you will have time to update your targeting.
In light of the General Data Protection Regulation (GDPR) in the European Union, this is the timeline to comply with the regulation:
After this date, you will no longer be able to create or edit campaigns using Partner Categories built on audiences from the UK, Germany, and France; however, they will be allowed to continue running until May 24.
Facebook will no longer deliver to Partner Categories built on audiences from the UK, Germany, and France, and these targeting options will no longer be available for use on the platform. You will be notified to update any targeting containing impacted Partner Categories before this date.
Last day for creating new or editing existing campaigns using non-EU Partner Categories; they will be allowed to run until September 30.
All other Partner Categories will no longer be available as targeting options and Facebook will stop delivering against these audiences. You will be notified to update your targeting by this date.