Lead Ads are very useful to get valuable data on potential customers!
Here's how to set them up:
In the Campaign Flow, choose the "Lead generation" objective:
Then, after choosing the audience you want to target with your ad, you'll end up in the Creatives step, where you'll be asked to choose the Instant Form you'll be using.
You can either choose from the ones you already have available, or create a new one. Be careful, all of the forms you're using (or creating) are linked to the Page you're selecting at the top:
If you decide to create a new lead form, it will open a new window, taking you to the Facebook Lead Form builder:
From there, you can build your own form! Don't worry, you'll be guided every step of the way with Facebook!
The rest of the flow is similar to a normal campaign!