As we mentioned several times, Audience selection is at least as important as the Creative(s) you'll design.
If you're not satisfied with the results you're getting from a campaign, sometimes the solution is to change the audience the ad is shown to! Let's look at how to change this.
Editing a single audience
⚠️ If you select a campaign, you'll need to get down to the ad set level. ⚠️
Once you've selected your ad set, in the action bar you'll get the option to Edit Audience! Click on it, and you'll be led to the Audience Edition screen, which is the same as the Audience Creation screen that you've seen in the Campaign Creation Flow.
Then simply change what you feel needs to be different!
Editing several audiences
One of the great features available on MakeMeReach is bulk audience edition!
But with that much power comes some rules:
- Don't change everything at the same time, unless you really know what you're doing.
- You can't change multiple audiences if they come from campaigns with different objectives.
Similarly to editing a single audience, you'll need to get down to the ad set level if you've selected several campaigns.
Click on Edit Audience, and you'll get to the following screen:
What we'll be focusing on is the two options you have for Location, Locale, Gender, Detailed Targeting and Placement.
You can either edit ALL of the audiences at the same time (for instance choosing France as the Location will change all of the audiences and they'll all be targeted towards French people) ; or you can edit each of them based on their value.
Choosing the Value by Value edit will open the usual editing screen, with an added part: for each value, you'll have a number, grouping all audiences sharing that value.
For each of the chosen audience group, you'll get a warning on the right saying how many audiences your change will be impacting!
For instance, based on the screenshot above, you would be editing the audiences targeting people living in the Netherlands. If you change this to another country, all of the audiences previously selected (targeting Netherlands) will be changed!
If you've made a mistake, don't worry, you can revert your changes with a quick click on the cancel button ;)
Each category will behave the same way!