One of the most important part of the MakeMeReach platform, if not the most important, is the Helicopter View.
The Helicopter View is a powerful data analysis and reporting tool that allows users to generate dynamic reports, using data from all their ad accounts. This means you can get a complete overview of your performance, even if you're using dozens of ad accounts just from this specific tool!
Think of it as a tool that will enable you to save a lot of time. All of those pesky tasks you have been dreading for the whole year, reports on monthly data during the last two years, questions of Cost per Action that tend to drive you insane: the Helicopter View is here to give you a hand with that.
Let's get down to business and deep dive into all of the data that will be at your fingertips!
Ad Account and Campaign overview
The most basic view you can get on the Helicopter View is the Campaign Overview. The main objective of this part is to help you manage your campaigns, but also bulk edit your ads.
If you're managing several ad accounts, you can add all of them on your MakeMeReach account, and they will be displayed as shown above. Clicking on one of the ad accounts will open them, and display the Campaign Groups that you have set up for each account:
Let's open a Campaign Group then!
From this view, you can access all of your campaigns, you can toggle them on or off, and get a quick overview of how each of them are doing.
The performance to the right of each campaign is going to be varying from Green to Orange, depending on how your campaign is doing (better or worse than the Objective you have set up beforehand).
On the left of the screen, you can select any number of campaign you wish by clicking on the + button. Keep in mind that you can select campaigns from several reports at the same time; but we'll get to that later. An array of options is then available to you:
The leftmost button is going to display the contents of your selection. In our example we have only selected 1 campaign. Hovering over the drop down button will display the number of ad set(s) within the campaign(s), and the number of ads within that. For each option, you will have a different action set: we'll focus on the Campaign Action bar first.
Campaign Action Bar
Warning: The rest of the buttons will apply any action you take to all of the entities selected, so be careful!
Let's detail each option:
Add Audience: For any number of campaign, you can decide to add targeting audiences. Clicking here will take you to a specific flow, but it behaves the same way as the normal Campaign Flow. You'll only be adding (or editing) the audiences in your campaigns! You can read more here.
Add Creatives: Similarly to the previous option, you can add creatives to your campaigns. You will also be taken to a specific flow, behaving almost the same way as the normal Campaign Flow. You can read more here!
Edit Dates: Modify the Start date and/or the End date of your Campaign(s).
Edit Spend Cap: Modify the Spend Cap of your Campaign(s).
Change Objective: Change your campaign's MakeMeReach Objective.
Change Group: Enables you to modify the Campaign Group your Campaign(s) belongs to. You can also assign a new Group to your campaign, simply by typing the new name!
Rename: Change the name(s) of the Campaign(s).
Archive: You can Archive the campaign, enabling you to hide it from your reporting view with a filter, but the data sill exists. Delete: Delete the Campaign(s) you selected.
Pressing the Cancel Button on the right of the bar (or Esc. on your keyboard) will exit the menu!
Ad Set Actions
All actions taken will affect the Ad Set(s) you have selected!
Similarly to the Campaign Action bar, you will have a few options here:
We'll go through each one from the top:
Edit Bid: Modify the bid of the Ad Set(s) selected. For more information, you can read the guide to Campaigns.
Edit Budget: Modify the budget of the Ad Set(s) selected.
When editing the budget, you will have three options: Fair, Split and Manual. Fair will apply your modification(s) to all of the selected Ad Sets. Split will let you define which part of your budget goes to each Ad Set. Selecting Manual will let you decide everything yourself.
Edit Pacing: Change the Pacing type for your Ad Set budget spending. You will have two options available:
- Standard, where your budget will be automatically spent by Facebook in the way that they will deem most efficient (in terms of bidding for the most pertinent user to display the ad to).
- Accelerated will try and spend the budget as quickly as possible.
You can also Edit the Audiences of your ad set(s) and Add Creatives, the same way you can on the Campaign level. Rename, Edit Dates, Archive and Delete are similar to the options given in the Campaign Action Bar.
Ad Action Bar
All actions taken will affect the Ad(s) you have selected!
Most of the options available here we've covered previously in this article.
The only one left is the URL parameters one:
You can edit URL parameters that will be added to the end of the URL of your ads, from here!