Welcome to the Campaign Creation Flow!
This part of the platform is going to be the bread and butter of your Social Ads! As such, we'll be helping you every step of the way. You'll be able to change things throughout the flow, and each of the step is modifiable if you're not satisfied of what you've prepared. 

Let's get down to business! The first step is selecting your campaign objective! 

Here's what you will see once you get started on your campaign: 

Let's go through each objective:

Web

Traffic

Selecting the "Traffic" objective for your campaign means that your aim is to drive people to your specific parts of your website. 

Conversions

Selecting the "Conversions" objective for your campaign means that your aim is to get people to take valuable actions on your website, such as adding payment info or making a purchase. You're trying to drive them further down the conversion funnel.

Mobile App

Install

Selecting the "Mobile App Install" objective for your campaign means that your aim is to get people to Install your app on their mobile devices. This will be the Call to Action displayed on your ad. 

Engagement

Selecting the "Mobile App Engagement" objective for your campaign means that your aim is to get people to use your app more often, or start using it again. It's a vital objective for you to build customer loyalty and lifetime value. Ultimately, you will want to use this to reduce your churn.

Brand

Reach

Selecting the "Brand Reach" objective for your campaign means that your aim is to show your ad to as many people as possible, with less regard to the pertinence of the ad. 

Awareness

Selecting the "Brand Awareness" objective for your campaign means that your aim is to show your ad to as many people that have a high chance of being interested as possible.
 

Facebook Page

Like

Selecting the "Facebook Like" objective for your campaign means that your aim is to get more "Likes" on your page. This will in consequence increase the audience of people who will be touched by your organic publications. 

Engagement

Selecting the "Facebook Engagement" objective for your campaign means that your aim is to get as many people interacting with your post, whether they Like or Reactthe post, Comment on it or Share it. A post that has a lot of engagement carries a lot more weight than one with a few likes.

Perfomance

Store Visit

Selecting the "Performance - Store Visit" objective for your campaign means that your aim is to get more people to come to your physical store. It will target people that are geographically close. 

Video Views

Selecting the "Performance - Video Views" objective for your campaign means that your aim is to get as many views on your video as possible. Your ad will then be shown to a maximum of people. 

Lead Ads

Selecting the "Performance - Lead Ads" objective for your campaign means that your aim is to get as many leads as possible. It will take you to a specific type of Campaign that you can discover here

Catalog Sales

Selecting the "Performance - Catalog Sales" objective for your campaign means that your aim is to promote a selection of products all at the same time. This will take you to a specific type of campaign you can discover here!

Now that you have a good idea of what kind of campaign you can create, let's get to the next step: Audiences

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